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Published in:
2017 | OriginalPaper | Chapter
27. Cultural Business Intelligence in Management
Author : Nadine Sinno
Published in: Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy
Publisher: Springer International Publishing
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Abstract
This research reveals the concept of intelligence in modern management, particularly the management of Lebanese tourism organizations.
In this world of continuous change and development, organizations should be competitive to be able to face the challenges of globalization. To attain a high level of competences and therefore competitiveness, it is necessary for organizations to deepen their professional and cultural knowledge in the focus of offering to consumers the best products and services and to build a relationship of loyalty–fidelity between the organization and the market.
This study focuses on the role of the cultural intelligence as the capability to function effectively in a variety of cultural context. In fact, cultural intelligence provides insights about individual capabilities to cope with multicultural situations, engage in cross-cultural interactions, and perform in culturally diverse work groups.
The success of tour operators through intelligent management and cultural intelligence will benefit the tourism sector with economic and competitive advantages.
We identified the topic in all its complexity to a set that will converge into the world of culture in its general concept, and into the inter-culture as relational concept.