Top

Published in:

2022 | OriginalPaper | Chapter

4. Customer Centricity Is Key

Authors : Rebecca Schmitt, Arnaud Rossi, Albert Bensoussan

Published in: Omni-personal Luxury

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

In this chapter, we think customer-centrically and bring the omni-personal to prospective customer segments. On the one hand, this implies identifying the needs of millennials and the geographical contexts of the Asian growth markets, specifically China. On the other hand, these needs cause the rise of new consumption behaviours.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

previous chapter Cautious Steps Towards Digital

next chapter Digital Transformation of the Omni-personal Customer Journey

Chevalier M, Gutsatz M (eds) (2019) Luxury retail and digital management. Wiley, New Jersey, Location 3982.

Canaves S (2020) Hard luxury gets the livestreaming treatment. https://jingdaily.com/hard-luxury-gets-the-livestreaming-treatment. Accessed 30 April 2020.

Swarovski (2020) Company website. https://www.swarovski.com/en-DE/c-0311/Categories/Accessories/Cases-compatible-with-Apple-Watch-/. Accessed 2 August 2020.

Monteiro, F., The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age, pp. 11–14.

Doerr E (2016) Jaeger-LeCoultre joins forces with shoe designer Christian Louboutin on Atelier Reverso line. https://www.forbes.com/sites/elizabethdoerr/2016/01/26/jaeger-lecoultre-joins-forces-with-shoe-designer-christian-louboutin-on-atelier-reverso-line/#607bcfa7fdc2. Accessed 26 January 2021.

Rolex (2020) Company website. https://www.rolex.org/en/rolex-awards. Accessed 2 August 2020.

Chopard (2020) Company website. https://www.chopard.com/intl/green-carpet-collection. Accessed 2 August 2020.

Luo J (2020) The importance of China’s Gen Z men in pearl earrings. https://jingdaily.com/the-importance-of-chinas-gen-z-men-in-pearl-earrings/. Accessed 26 July 2020.

Chadha R, Husband P (2006) The cult of the luxury brand: Inside Asia’s love affair with luxury. Nicholas Brealey International, London, p 129.

Chang A, Mauron P (2020) JingDigital and Digital Luxury Group—WeChat luxury index 2020. JingDigital. https://www.jingdigital.com/en/articles/8255/, p 7. Accessed 3 April 2021.

Title: Customer Centricity Is Key
Authors: Rebecca Schmitt
Arnaud Rossi
Albert Bensoussan
Publisher: Springer International Publishing
Book: Omni-personal Luxury
Print ISBN: 978-3-030-85768-4

Electronic ISBN: 978-3-030-85769-1

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-3-030-85769-1_4