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Customer Needs and Solutions
Published in: Customer Needs and Solutions 1/2014

01-03-2014 | Perspective

David Schmittlein on Marketing

Author: David C. Schmittlein

Published in: Customer Needs and Solutions | Issue 1/2014

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Excerpt

At the request of Customer Needs and Solutions, David Schmittlein, a marketing professor and the John C. Head III Dean of the MIT Sloan School of Management, reflects on a few wide-ranging issues raised by the Journal’s editorial board members. The interview was conducted by Catherine Tucker, a marketing professor at MIT Sloan School of Management and a member of the editorial board, on behalf of the Journal on Dec. 5, 2013. Excerpts of this interview are printed here, and the full videotaped interview is available in the public domain. …
previous article Customer Needs and Solutions - Mission, Vision, and Strategies
next article Choice of Geographical Location as Governance Strategy in Outsourcing Contracts: Localized Outsourcing, Global Outsourcing, and Onshore Outsourcing

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Metadata
Title
David Schmittlein on Marketing
Author
David C. Schmittlein
Publication date
01-03-2014
Publisher
Springer US
Published in
Customer Needs and Solutions / Issue 1/2014
Print ISSN: 2196-291X
Electronic ISSN: 2196-2928
DOI
https://doi.org/10.1007/s40547-014-0007-y

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