Issue 1/2014
Content (8 Articles)
Original Paper
Choice of Geographical Location as Governance Strategy in Outsourcing Contracts: Localized Outsourcing, Global Outsourcing, and Onshore Outsourcing
Anindita Chakravarty, Rajdeep Grewal, Suprateek Sarker, V. Sambamurthy
Original Paper
Conceptualizing and Measuring Prospect Wants: Understanding the Source of Brand Preference
Geraldine Fennell, Greg M. Allenby
Original Paper
Carbon Footprints in the Sand: Marketing in the Age of Sustainability
Christopher Groening, J. Jeffrey Inman, William T. Ross Jr.
Original Paper
The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective
V. Kumar, Anita Pansari
Original Paper
A Diffusion Model for Preannounced Products
Delphine Manceau, Jehoshua Eliashberg, Vithala R. Rao, Meng Su