Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top

Customer Needs and Solutions

Issue 3-4/2022

Content (4 Articles)

Perspectives

Dipak Jain on Marketing

Dipak Chand Jain, Lingling Zhang

Reflections

Authentically Cornell: the Evolution of Marketing at Cornell

Manoj Thomas, Helen Chun, Sachin Gupta, Jura Liaukonyte, Suzanne Shu, Kaitlin Woolley

Research Article

Strategic Delegation with Differentiated Products

Dinah A. Cohen-Vernik, Li Yang, Amit Pazgal

Research Article

Business Expansion Through Acquisition

David Soberman

Jun 22
Issue: 1-2/2022
Dec 23
Issue: 1/2023

Current Publications

scroll for more

use your arrow keys for more

scroll or use arrow keys for more