Issue 1/2023
Content (7 Articles)
Open Access
Reflections
Marketing at UNSW Sydney: Building Marketing Capability in Australasia
John H. Roberts, Mark Uncles, Harald J. van Heerde, Valentyna Melnyk, Maggie Chuoyan Dong
Reflections
Marketing at Tuck: 120-Plus Years of Relevance, Rigor, and Impact
Praveen K. Kopalle, Peter N. Golder, Kusum L. Ailawadi
Research Article
The Agglomeration-Differentiation Tradeoff in Spatial Location Choice
Sumon Datta, K. Sudhir
Research Article
Frontline Employees’ Empathy in Service Recovery: a Systematic Literature Review and Agenda for the Future
Mathieu Lajante, David Remisch