Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Customer Needs and Solutions
Published in: Customer Needs and Solutions 1/2023

01-12-2023 | Reflections

Marketing at Tuck: 120-Plus Years of Relevance, Rigor, and Impact

Authors: Praveen K. Kopalle, Peter N. Golder, Kusum L. Ailawadi

Published in: Customer Needs and Solutions | Issue 1/2023

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Dartmouth College’s Tuck School of Business is known for its close-knit community and its singular focus on its full-time, 2-year residential MBA program. The school’s marketing group is small, and the marketing faculty march to the culture, strategy, and mantra of impact equals relevance plus rigor. In this paper, we provide an overview of the historical epochs of the Tuck School and how the marketing group has nurtured this culture of relevance and rigor.
previous article Marketing at UNSW Sydney: Building Marketing Capability in Australasia
next article The Agglomeration-Differentiation Tradeoff in Spatial Location Choice

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now
Literature
1.
Broehl WG Jr (1999) Tuck & Tucker: the origin of the graduate business school. University Press of New EnglandCrossRef
2.
Pierson FC et al (1959) The education of American businessmen: a study of university-college programs in business administration. The Carnegie Series in American Education, McGraw-Hill Book Company, IncCrossRef
3.
Gordon RA, Howell JE (1959) Higher education for business. Columbia University PressCrossRef
4.
Taylor, Frederick W. (1912), “The principles of scientific management,” addresses and discussions at the conference on scientific management held October 12, 13, 14, Nineteen Hundred and Eleven, Amos Tuck School of Administration and Finance, Dartmouth College: 22-55.
5.
Wren DA (2011) The Centennial of Frederick W. Taylor’s The principles of scientific management: a retrospective commentary. J Business Manag 17(1):11–22
Metadata
Title
Marketing at Tuck: 120-Plus Years of Relevance, Rigor, and Impact
Authors
Praveen K. Kopalle
Peter N. Golder
Kusum L. Ailawadi
Publication date
01-12-2023
Publisher
Springer US
Published in
Customer Needs and Solutions / Issue 1/2023
Print ISSN: 2196-291X
Electronic ISSN: 2196-2928
DOI
https://doi.org/10.1007/s40547-023-00140-z

Other articles of this Issue 1/2023

Customer Needs and Solutions 1/2023 Go to the issue

Reflections

The Kellogg School of Marketing: Past, Present, and Future

Research Article

Frontline Employees’ Empathy in Service Recovery: a Systematic Literature Review and Agenda for the Future

Reflections

Marketing at UNSW Sydney: Building Marketing Capability in Australasia

Research Article

The Agglomeration-Differentiation Tradeoff in Spatial Location Choice

Reflections

Simon Marketing

Review Article

Review of Marketing Relevant Real Activity Manipulation