Customer Needs and Solutions

Customer Needs and Solutions - Mission, Vision, and Strategies

David Schmittlein on Marketing

David C. Schmittlein

Choice of Geographical Location as Governance Strategy in Outsourcing Contracts: Localized Outsourcing, Global Outsourcing, and Onshore Outsourcing

Anindita Chakravarty, Rajdeep Grewal, Suprateek Sarker, V. Sambamurthy

Conceptualizing and Measuring Prospect Wants: Understanding the Source of Brand Preference

Geraldine Fennell, Greg M. Allenby

Carbon Footprints in the Sand: Marketing in the Age of Sustainability

Christopher Groening, J. Jeffrey Inman, William T. Ross Jr.

The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective

V. Kumar, Anita Pansari

Assessing Brand Equity Through Add-on Sales

Donald R. Lehmann, Shuba Srinivasan

A Diffusion Model for Preannounced Products

Delphine Manceau, Jehoshua Eliashberg, Vithala R. Rao, Meng Su