Ausgabe 2/2014
Inhalt (6 Artikel)
Research Article
Abandoning Innovation in Emerging Industries
Rajshree Agarwal, Barry L. Bayus, Mary Tripsas
Research Article
Hedging Customer Risk
Christopher Groening, Pinar Yildirim, Vikas Mittal, Pandu Tadikamalla
Research Article
Price Expectations and Purchase Decisions: Evidence from an Online Store Experiment
Sudipt Roy, Tat Chan, Amar Cheema
Research Article
Effect of Time Preferences on Optimal Prices and Profitability of Advance Selling
René Schaaf, Bernd Skiera
Research Article
An Across-Store Analysis of Intrinsic and Extrinsic Cross-Category Effects
Venkatesh Shankar, P. K. Kannan
Research Article
Efficiency Analysis of Marketing Organizations with Interconnected Departments
Shrihari Sridhar, Murali K. Mantrala, Prasad A. Naik