Ausgabe 1-2/2021
Inhalt (5 Artikel)
Open Access
Research Article
Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments
Tammo H.A. Bijmolt, Michel Wedel, Wayne S. DeSarbo
Research Article
More or Less? Consumer Goal Orientation and Product Choice
Haipeng (Allan) Chen, Woojin Choi, Yan (Lucy) Liu, Haoying Sun, Fu Liu
Research Article
Herding Among Retail Shoppers: the Case of Television Shopping Network
Ye Hu, Kitty Wang, Ming Chen, Sam Hui
Research Article
Power and Message Framing: the Case of Comparative Advertising
Xingbo Li, Shalini Sarin Jain, Yiqin Alicia Shen, Shailendra Pratap Jain