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Published in:
2015 | OriginalPaper | Chapter
Decision-Making in the Household: The Case of Cohabiting Couples
Authors : Corbett Gaulden, Nabil Razzouk, John Schlacter
Published in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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Methodologies developed for investigating the nature of decision-making in the family are extended with modifications to study the nature of decision-making among cohabiting heterosexual couples. The four basic styles of decision-making (husband dominant, syncratic (joint) decisions, wife dominant, and autonomic decisions) were traced across the three decision stages of problem recognition, information search, and the final decision stage. Syncratic decisions were the most prevalent at the problem recognition and the final decision stages, but more autonomic decisions were reported at the search stage.