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Self-Concept and Retailing Strategy Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Husband-Wife Involvement in Buying Decision Making: A Comparative Study of Family Buying Behaviour in Two Traditional Muslim Countries

Author : Mohammed Abdur Razzaque

Published in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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This study examines the extent of husband-wife involvement in family buying decision making process in two very traditional and conservative Muslim countries namely, the Sudan and Bangladesh. Four products-- two durable products and two convenience products-- are considered in this study. A questionnaire survey was used to determine the husband-wife involvement in the buying decision making process. The findings of the study are then compared with the findings of similar studies in the US and Singapore.

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previous chapter Decision-Making in the Household: The Case of Cohabiting Couples
next chapter Standards of Comparison Used by Consumers in Assessing Satisfaction/Dissatisfaction with Attribute-Specific Brand Performance: A Conceptual Evaluation
Metadata
Title
Husband-Wife Involvement in Buying Decision Making: A Comparative Study of Family Buying Behaviour in Two Traditional Muslim Countries
Author
Mohammed Abdur Razzaque
Copyright Year
2015
Book
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16942-2

Electronic ISBN: 978-3-319-16943-9

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16943-9_9