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Published in: Biodiversity and Conservation 6/2017

17-01-2017 | Commentary

Declining Google Trends of public interest in biodiversity: semantics, statistics or traceability of changing priorities?

Author: Andreas Y. Troumbis

Published in: Biodiversity and Conservation | Issue 6/2017

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Abstract

The paper examines a series of critiques and alternative propositions regarding the assumption of declining public interest in biodiversity related issues uncovered by Google Trends of query volumes since 2004. GTs are compared to actual results of public opinion polls among European Union nationals during the period 2004–2016. Critiques are re-examined at both the statistic and cultural-linguistic level. Results tend to support the initial statement of declining GT for biodiversity. The need for a new communication discourse regarding biodiversity issues is repeated if public opinion is to be engaged in conservation issues.

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Metadata
Title
Declining Google Trends of public interest in biodiversity: semantics, statistics or traceability of changing priorities?
Author
Andreas Y. Troumbis
Publication date
17-01-2017
Publisher
Springer Netherlands
Published in
Biodiversity and Conservation / Issue 6/2017
Print ISSN: 0960-3115
Electronic ISSN: 1572-9710
DOI
https://doi.org/10.1007/s10531-017-1294-z

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