2010 | OriginalPaper | Chapter
1. Definition of Research Problem
Author : Dr. Christine Falkenreck
Published in: Reputation Transfer to Enter New B-to-B Markets
Publisher: Physica-Verlag HD
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Excerpt
…In today’s world, where ideas are increasingly displacing the physical in the production of economic value, competition for reputation becomes a significant driving force, propelling our economy forward. (Alan Greenspan 1999).