1. Design Advocacy

Design, within the context of architecture, is analogous with conceptualization of the ‘big idea’—an ‘A-ha’ moment—that which triggers a creative activity. Design is also considered a process: as communication medium for bringing together disparate variables that eventually converge on a unified situation or context. The paradoxical goal of design is to espouse universal understanding that leaves little room for misunderstanding its intentions while remaining conducive to multiple interpretations. Whichever the case, the design journey encompasses countless revisions, adjustments, and modifications along the way, but rarely is design considered a failure. Most designers eschew failure, because design failure is the very antithesis of the profession’s objective. In theory, any designed element presented as an end-product has survived the rigors of innumerable tests and of trial and error to eliminate potential redundancies that could result in failures. Failures, in other words, conceded that design has fallen shorts of its intents.