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Published in:
2020 | OriginalPaper | Chapter
Differences of Image Words for Clothes Depending on Fashion Brands
Authors : Yuri Hamada, Takahiro Tanaka, Hiroko Shoji
Published in: Advances in Industrial Design
Publisher: Springer International Publishing
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Abstract
This study aims to investigate how the nuances of image words in the fashion field differ depending on the fashion brand. First, the authors extracted fashion brands that represent feminine, mode, and street types, and collected fashion images on the brand site and explanations for each image. Next, we extracted the image words contained in the collected explanations and investigated their frequency. As a result, it was found that the three image words “simple”, “casual”, and “cute” appear frequently among the three brands. Next, in order to investigate whether the nuances and usage of image words differ depending on the brand, we investigated words that co-occur in frequent image words. In addition, we compared co-occurring words by brand. As a result, the authors clarified that the concept represented by the image word differs depending on each fashion brand.