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Foundations of Digital Business Read chapter Read first chapter

2021 | OriginalPaper | Chapter

12. Digital Business Strategy

Author : Prof. Dr. Bernd W. Wirtz

Published in: Digital Business and Electronic Commerce

Publisher: Springer International Publishing

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Abstract

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previous chapter Digital B2B Business Models
next chapter Digital Transformation and Digital Organization
Footnotes
1
See for the following chapter also Wirtz (2020b).
 
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Metadata
Title
Digital Business Strategy
Author
Prof. Dr. Bernd W. Wirtz
Copyright Year
2021
Publisher
Springer International Publishing
Book
Digital Business and Electronic Commerce

Print ISBN: 978-3-030-63481-0

Electronic ISBN: 978-3-030-63482-7

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-030-63482-7_12