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Published in:
2018 | OriginalPaper | Chapter
2. Digital Disruption
Authors : Martin Curley, Bror Salmelin
Published in: Open Innovation 2.0
Publisher: Springer International Publishing
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Abstract
Digital disruption is all around us and the different possible impacts of digital technology can reinforce each other in a chain reaction where an industry that has existed stably for a century is transformed in less than a decade, for example, the rise of Amazon and the demise of Borders bookstores in the USA. Amazingly today almost 50% of consumer ecommerce transacted in the USA is transacted over the Amazon platform. This chapter explores and explains six key patterns of digital disruption also providing real-world examples of each.