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2024 | OriginalPaper | Chapter

11. Digitale Plattformen, Sharing Economy und Crowd Strategien

Author : Bernd W. Wirtz

Published in: Digital Business

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Im elften Kapitel werden die Grundlagen der digitalen Plattformökonomie dargestellt und die Kernbestandteile von Plattformen und die Interaktionen auf diesen skizziert. Zudem wird die Sharing-Economy beschrieben und Mithilfe des SSU-Sharing-Plattform-Modells erläutert. Abgeschlossen wird das 11. Kapitel mit der Darstellung von Crowd-Strategien, welche anhand des Fallbeispiels Kickstarter näher betrachtet werden.

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Metadata
Title
Digitale Plattformen, Sharing Economy und Crowd Strategien
Author
Bernd W. Wirtz
Copyright Year
2024
Book
Digital Business

Print ISBN: 978-3-658-41466-5

Electronic ISBN: 978-3-658-41467-2

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-658-41467-2_11