Advertisement
Published in:
2019 | OriginalPaper | Chapter
Discovering Association Rules Using R. A Case Study on Retail’s Database
Authors : Juan Manuel Báez Acuña, Clara Anuncia Paredes Cabañas, Gustavo Sosa-Cabrera, María E. García-Díaz
Published in: Computer Science – CACIC 2018
Publisher: Springer International Publishing
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
Abstract
Today, the high competitiveness in retail businesses requires them to seek new strategies to ensure their survival. To this end, organizations have understood that the data located in their transactional databases can be used as raw material to boost business growth, if they can be exploited properly. The research’s main objective is to apply Data Mining techniques for the discovery of association rules from purely commercial transactional data, taking as a study period 10-year in a household appliances and furniture retail entity. The selection’s phase and preparation data are described as well as its cost in man/hours. In the modeling phase, the Apriori and Eclat algorithms implemented in the arules package of the R tool were executed, where both the resulting associations and execution time were compared. The results show relevant patterns in the buying behavior of customers such as those that relate items and accessories’ prices.