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A Method for Analysing Large-Scale UGC Data for Tourism: Application to the Case of Catalonia Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Dynamic Pricing Patterns on an Internet Distribution Channel: The Case Study of Bilbao’s Hotels in 2013

Authors : Noelia Oses Fernandez, Jon Kepa Gerrikagoitia, Aurkene Alzua-Sorzabal

Published in: Information and Communication Technologies in Tourism 2015

Publisher: Springer International Publishing

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Abstract

The price is the single, most efficient tool that hoteliers have to adjust the demand and the offer in the short term. Dynamic pricing is the practice of changing the price charged for a product based on time. Using hotel room price data collected from an Internet distribution channel, this paper presents the research carried out to investigate the dynamic pricing practices of the hotels in Bilbao. The analysis shows that these hotels favour two price-changing patterns. The first pattern refers to the practice of changing a number of prices for contiguous, future target dates on the same date. The second pattern refers to the practice of changing the price a set number of days in advance of the target date (i.e. at a specific lag-day).

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previous chapter An Investigation of Hotel Room Reservation: What Are the Diverse Pricing Strategies Among Competing Hotels?
next chapter Using Technology to Align the Needs of Corporate Travel Managers with the Functions of Travel Management Companies
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Metadata
Title
Dynamic Pricing Patterns on an Internet Distribution Channel: The Case Study of Bilbao’s Hotels in 2013
Authors
Noelia Oses Fernandez
Jon Kepa Gerrikagoitia
Aurkene Alzua-Sorzabal
Copyright Year
2015
Book
Information and Communication Technologies in Tourism 2015

Print ISBN: 978-3-319-14342-2

Electronic ISBN: 978-3-319-14343-9

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-14343-9_53

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