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2015 | OriginalPaper | Chapter

E-commerce Model Canvas in 3D Virtual Space: An Application in British Museum

Authors : Gong Cheng, Changrui Yu

Published in: LISS 2013

Publisher: Springer Berlin Heidelberg

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Abstract

Electronic commerce innovating applications are facing novel, technical, organizational and commercial challenges. This study presents some 3D e-commerce strategies for British Museum combining BMC (Business Model Canvas) and SWTO analysis with a new concept 3DEC (E-commerce in 3D virtual space or 3D E-commerce) model canvas. More importantly, the beneficiaries not only include the British Museum but also other organizations, companies, governments and E-commerce practitioners in the world to carry on the future 3DEC projects.

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Title: E-commerce Model Canvas in 3D Virtual Space: An Application in British Museum
Authors: Gong Cheng
Changrui Yu
Publisher: Springer Berlin Heidelberg
DOI: https://doi.org/10.1007/978-3-642-40660-7_3

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