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Published in:
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2023 | OriginalPaper | Chapter

13. E-Mail-Marketing

Authors : Dennis Ahrholdt, Goetz Greve, Gregor Hopf

Published in: Online-Marketing-Intelligence

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Die Erfolgsfaktoren erfolgreicher E-Mail-Marketingkampagnen sind Gegenstand zahlreicher wissenschaftlicher als auch praktischer Veröffentlichungen. Im folgenden Kapitel werden zentrale Ergebnisse strukturiert dargestellt und diskutiert. Dieses Kapitel erarbeitet grundsätzliche Erfolgszusammenhänge auf Basis wissenschaftlicher Studien und gibt Handlungsempfehlungen für das E-Mail-Marketing.

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Metadata
Title
E-Mail-Marketing
Authors
Dennis Ahrholdt
Goetz Greve
Gregor Hopf
Copyright Year
2023
Book
Online-Marketing-Intelligence

Print ISBN: 978-3-658-40598-4

Electronic ISBN: 978-3-658-40599-1

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-658-40599-1_13