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2021 | OriginalPaper | Chapter

Effective Cultivation of Cross-Border E-Commerce Talents via Virtual Communities of Practice with Multi-media, Multi-layered WeChat Groups

Authors : Yulu Wang, Ying Lu, Ping Liu, Hailun Wang, Xiaoli Shen, Kewen Shi, Yuhui Pan, Lin Su, Wen Zhou

Published in: Learning Technologies and Systems

Publisher: Springer International Publishing

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Abstract

Cross-Border eCommerce (CBeC) is now one of the most dynamic and important phenomena in international business, and the cultivation of talents in this area has become a pressing issue. This paper discusses our experiments in which a Virtual Community of Practice (VCoP) with multi-media, multi-layered WeChat groups was established. Results show that this VCoP has been proved both suitable and effective: it solved the problem of multi-location of participants in this programme by setting up a convenient and almost free-of-charge VCoP; the structure of 3-layered WeChat groups has been both efficient and effective, with students concentrating on the specific product and function in which they specialize; and the use of multi-media functions available on the WeChat platform for lecture delivery and discussion has improved the teaching effects and motivated students in learning and practice.

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Title: Effective Cultivation of Cross-Border E-Commerce Talents via Virtual Communities of Practice with Multi-media, Multi-layered WeChat Groups
Authors: Yulu Wang
Ying Lu
Ping Liu
Hailun Wang
Xiaoli Shen
Kewen Shi
Yuhui Pan
Lin Su
Wen Zhou
Publisher: Springer International Publishing
Book: Learning Technologies and Systems
Print ISBN: 978-3-030-66905-8

Electronic ISBN: 978-3-030-66906-5

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-3-030-66906-5_29

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