2000 | OriginalPaper | Chapter
Electronic Commerce: Markets and Users
Authors : Michael H. Dickey, Gabriele Piccoli, Blake Ives
Published in: Handbook on Electronic Commerce
Publisher: Springer Berlin Heidelberg
Included in: Professional Book Archive
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This chapter provides an analysis of electronic commerce markets and users. Here we describe the tools necessary to find, assess, select and interpret the wealth of available information that characterizes electronic markets and the Internet user population. We begin with an introduction to relevant Internet statistics as well as the quantitative and attitudinal measures commonly employed. Next, we portray the past, current, and future Internet user populations. Finally, the major advantages and disadvantages of different estimation techniques are highlighted, and the major producers of Internet statistics and forecasts are identified. Here our emphasis is on the reliability and trustworthiness of reported research results.