1997 | OriginalPaper | Chapter
Electronic Marketcoordination in the Travel Industry: The Role of Global Computer Reservation Systems
Author : Dr. Axel Schulz
Published in: Information and Communication Technologies in Tourism 1997
Publisher: Springer Vienna
Included in: Professional Book Archive
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One of the few examples for the global realization of electronic market coordination are the Computer Reservation System (CRS) or Global Distribution Systems (GDS) used in the travel industry. Because of the ever increasing competition, new technologies and changed distribution channels, a discussion has started about the role of CRSs. Before going into detail about current criticism and the systems future role, we will briefly describe what CRSs are all about: