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Published in:
2002 | OriginalPaper | Chapter
Emerging Characteristics of Value Creation and Delivery
Author : David Walters
Published in: Operations Strategy
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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During the 1990s customer focus became more a reality rather than an ideology. Band (1991) reported on anticipatory comments by North American managers and consultants suggesting that successful businesses would be those which moved closer towards their customers.