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Published in:
2022 | OriginalPaper | Chapter
5. Enhancing Candidate Engagement
Authors : Anand ‘Andy’ Athanur, Mark Ingram, Michael A. Wellens
Published in: Innovative SAP SuccessFactors Recruiting
Publisher: Apress
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Abstract
In the last chapter, we learned how to enhance the posting capabilities of SAP SuccessFactors. We now take a look at the next step in the process, candidate engagement. Candidate engagement describes the process of increasing candidate participation in your recruiting activities. In other words, once you have marketed the jobs you have available, how do you help maximize the number of qualified candidates who apply to those postings? If candidates do not see a posting that interests them, how do you keep their interest until the right job posting is available? In this chapter, we explore strategies and tools for increasing candidate engagement before stepping through the practical case study of building a chatbot.