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2021 | Book

Understanding Micro and Small Enterprises Read chapter Read first chapter

Epistemological Attributions to Entrepreneurial Firms

Linking Organizational Design and Operational Efficiency

Author: Prof. Ananya Rajagopal

Publisher: Springer International Publishing

Part of: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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About this book

This book endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve operational efficiencies. It aims at bridging entrepreneurial theories with strategies in practice. The book discusses entrepreneurial business modeling by mapping the entrepreneurial mindset and analyzing cognitive inputs to drive entrepreneurial efficiencies. This book also discusses effectiveness of marketing strategies, causes, and effects of marketing strategies on entrepreneurial performance, organizational design practices, and design-to-market concept in the context of contemporary organizational and operational designs.

Table of Contents

Frontmatter
Chapter 1. Understanding Micro and Small Enterprises
Abstract
This chapter discusses significant factors that elaborate the entrepreneurial environment in the context of micro, small and medium enterprises (MSMEs). The business environment and entrepreneurial ecosystem are central to the discussion in this chapter, which emphasizes on micro- and macro-economic factors affecting the entrepreneurial process and performance. In addition, innovation and technology, and marketing strategies, have been discussed in this chapter. The chapter also focuses on the shifts in organizational design and governance in reference to the different types of organizational structures, work culture, social effects on entrepreneurship, and organizational behavior and decision-making.
Ananya Rajagopal
Chapter 2. Review of Entrepreneurial Epistemologies
Abstract
This chapter critically examines the entrepreneurial theories of classical, neo-classical, and modern schools of thought. The Marshallian and Kirzner’s theories have been discussed, which have emerged from classical school of thought. The classical arguments have been further linked to the theories of neo-classical school of thought represented by Schumpeter and arguments made in the gatekeeping concepts of entrepreneurial growth. This chapter further discusses the modern school of thought comprising stewardship theory, social cognition theory, business modeling, and digitization. The epistemological transition between classical and neo-classical, and neo-classical and modern schools of thought has been discussed in this chapter to bridge the contextual knowledge across the philosophies on entrepreneurship.
Ananya Rajagopal
Chapter 3. Contemporary Entrepreneurial Practices
Abstract
The contemporary entrepreneurial practices have been discussed in this chapter, which primarily focuses on entrepreneurial mindset, entrepreneurial genesis, market orientation, and growth perspectives. The entrepreneurial mindset has been explained in the context of various entrepreneurial growth perspectives. This chapter also discusses the entrepreneurial genesis, market orientation, and growth perspectives of MSMEs emerging out of family business ecosystem. Under the family business ecosystem, the critical factors of leadership, strategic thinking, business drivers, attributes of market interface, exploring opportunities, and key indicators of business economics have been discussed in detail.
Ananya Rajagopal
Chapter 4. Entrepreneurship and Markets
Abstract
This chapter discusses the attributes of entrepreneurship and marketing strategies in the contemporary context with focus on MSMEs. The SMART entrepreneurship traits including strategic attributes, performance measurement, applied innovation, market responsiveness, and technology have been discussed in relation to upstream collaborations of MSMEs with large industries. In addition, marketing of reverse innovation products and exploring entrepreneurial opportunities in biomimicry segment have been discussed in this chapter. Discussion on biomimicry offers an interconnected understanding between life, society, and business. The principle attributes of innovation that affect customer-centric innovation have been discussed as the major challenge in improving the performance of MSMEs.
Ananya Rajagopal
Chapter 5. The Entrepreneurial Challenges Ahead
Abstract
The future perspectives of entrepreneurship have been discussed in the context of public policies in emerging markets with focus on India, Brazil, South Africa, and Mexico. In addition, global entrepreneurship agenda explaining the shift from efficiency-driven to innovation-driven performance of MSMEs is central to the discussion in this chapter. The debates on digital technologies, creative entrepreneurship, and institutional entrepreneurship, which serve as core factors for entrepreneurial growth, have been discussed in this chapter.
Ananya Rajagopal
Backmatter
Metadata
Title
Epistemological Attributions to Entrepreneurial Firms
Author
Prof. Ananya Rajagopal
Copyright Year
2021
Electronic ISBN
978-3-030-64635-6
Print ISBN
978-3-030-64634-9
DOI
https://doi.org/10.1007/978-3-030-64635-6