2004 | OriginalPaper | Chapter
Erfolgreiches Innovationsmanagement
Author : Prof. Dr. Claus W. Gerberich
Published in: Competitiveness und Ethik
Publisher: Springer Berlin Heidelberg
Included in: Professional Book Archive
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New values are getting more and more important - customer value, employee value, information value, technology value, value of networks and innovation value. To reach the position of a value grower value and revenues/market share have to grow both. Innovation is the important multi-disciplinary process. A successful innovation process is presented.