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Published in:
2015 | OriginalPaper | Chapter
Ethical and Environmental Product Sourcing: Additional Dimensions in Measuring Country-of-Origin Images
Authors : Peter J McGoldrick, Terry Newholm
Published in: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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Consumers are becoming increasingly aware and concerned about ethical and environmental issues when selecting products and vendors. Companies too are giving increased attention to CSR and their “green” images, but are also sourcing more of their products and services from distant, often developing countries. With the global shift in manufacturing and the international out-sourcing of many services, retailers and manufacturers are entrusting an increasing proportion of their brand equity to developing countries. It is therefore surprising that ethical and environmental dimensions are generally absent from scales evaluating country-of-origin (CoO) images.