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Key Influencers: Locating, Measuring, and Creating Programs to Influence Social Media Influencers Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Examining the Construct Validity of the Lockwood Goal Orientation Scale

Authors : Amjad Abu ELSamen, John Mowen, Xiang Fang

Published in: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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This research examines the psychometric properties of Lockwood, Jordan, and Kunda (2002) 18-item scale goal orientation using a survey design. Although Lockwood et al. (2002) goal orientation scale has been used previously in the marketing literature (Zhao and Pechmann 2007), the psychometric properties of this scale have not been tested before. Furthermore, given the wording of some of the items in this scale (e.g., my major goal in school right now is to achieve my academic ambition), suggest that the scale generalizability is limited as it can only be used in a context relating to initial and continuing education.

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Metadata
Title
Examining the Construct Validity of the Lockwood Goal Orientation Scale
Authors
Amjad Abu ELSamen
John Mowen
Xiang Fang
Copyright Year
2015
Book
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-11796-6

Electronic ISBN: 978-3-319-11797-3

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-11797-3_11