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Introduction: Excellence in sales and customer management Read chapter Read first chapter

2009 | OriginalPaper | Chapter

Excellence in sales is an issue for the entire company

Authors : Holger Dannenberg, Dirk Zupancic

Published in: Excellence in Sales

Publisher: Gabler

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Excellence in sales and customer management are not matters that solely concern sales employees. There is hardly a department that does not contribute towards the success of sales. The times are long past in which selling products and services was exclusively the task of the sales department. Today, there are numerous levels of contact that can have a considerable effect on sales success, between companies and customers outside sales. Thus every department and every employee within a company is directly or indirectly responsible for achieving

excellence in sales

(Briody 2007, p.36).

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previous chapter The top 10 success factors for sales excellence
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Metadata
Title
Excellence in sales is an issue for the entire company
Authors
Holger Dannenberg
Dirk Zupancic
Copyright Year
2009
Publisher
Gabler
Book
Excellence in Sales

Print ISBN: 978-3-8349-1006-6

Electronic ISBN: 978-3-8349-8782-2

Copyright Year: 2009

DOI
https://doi.org/10.1007/978-3-8349-8782-2_3