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A Game Analysis of Standardization of Aquatic Production Enterprises and Cold Chain Logistics Enterprises Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Exploring Use Intention of a Smart Bike-Sharing System-Extending Technology Acceptance Model with Trust

Author : Wen-Tai Lai

Published in: LISS 2014

Publisher: Springer Berlin Heidelberg

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Abstract

This study investigates the factors affecting consumers’ use intention of a smart bike-sharing system by employing an extended technology acceptance model (TAM) with trust. By using survey data collected in Taipei where a smart bike-sharing system is under operation, we apply the structural equation modeling technique to analyze the extended TAM model. Results reveal that customer’s attitude toward the system and perceived usefulness have direct effects on their use intention.

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previous chapter The Force of Investing in China: The Perspectives of RBV-Based Pull Force or MBV-Based Push Force
next chapter A Study onthe Price Decisions of the Dual- Channel Composite Decision in B2C Mode
Literature
DeMaio P, Gifford J (2004) Will smart bikes succeed as public transportation in the United States? J Public Transp 7(2):1–16CrossRef
Gefen D, Karahanna E, Straub DW (2003) Trust and TAM in online shopping: an integrated model. MIS Q 27(1):51–90
Lin JR, Yang TH (2011) Strategic design of public bicycle sharing systems with service level constraints. Transp Res E Logist Transp Rev 47(2):284–294CrossRef
Midgley P (2009) The role of smart bike-sharing systems in urban mobility. Journeys 2009(2):23–31
Zeithaml VA (1988) Consumer perceptions of price, quality, and value: a means–end model and synthesis of evidence. J Mark 52(3):2–22CrossRef
Metadata
Title
Exploring Use Intention of a Smart Bike-Sharing System-Extending Technology Acceptance Model with Trust
Author
Wen-Tai Lai
Copyright Year
2015
Publisher
Springer Berlin Heidelberg
Book
LISS 2014

Print ISBN: 978-3-662-43870-1

Electronic ISBN: 978-3-662-43871-8

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-662-43871-8_230