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Information Systems and e-Business Management
Published in: Information Systems and e-Business Management 2/2013

01-06-2013 | Original Article

Factors affecting the smartphone users to use the mobile portal services: focusing on Korean mobile portals

Authors: Jongtae Lee, Myeong-Cheol Park

Published in: Information Systems and e-Business Management | Issue 2/2013

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Abstract

This study aims to clarify whether and how the portal sites in wired Internet environments can enhance their positions as market leaders in the mobile environment.The result may explain that the user’s trust in the mobile services of portal sites (the mobile portal services) is related to the site’s quality and the site’s brand equity significantly and is a mediator to increase the user’s intention to use mobile portal services. This study also explains that the user’s experience with a smartphone can encourage portal users to expect that the mobile portal services are useful and that the experience can link brand equity in certain business environments to trust in the brand in other business environments. Site quality including the design quality of portal sites can affect the user’s trust in the mobile services of the portal sites directly and can affect the user’s intention to use the mobile portal services under certain conditions. Practically, this study suggests that portal sites should focus on designing and developing more usable sites with high-quality UI components—convenient menu navigation, a proper UI design, and usable content rather depend on their current position as the leading companies in the wired Internet environment.
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Metadata
Title
Factors affecting the smartphone users to use the mobile portal services: focusing on Korean mobile portals
Authors
Jongtae Lee
Myeong-Cheol Park
Publication date
01-06-2013
Publisher
Springer-Verlag
Published in
Information Systems and e-Business Management / Issue 2/2013
Print ISSN: 1617-9846
Electronic ISSN: 1617-9854
DOI
https://doi.org/10.1007/s10257-012-0200-1

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