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Destination ASEAN, Beyond 2015 Read chapter Read first chapter

2016 | OriginalPaper | Chapter

2. Factors Affecting Willingness of Foreign Tourists to Spend Money in Benefiting Local People

Authors : I Gusti Ayu Oka Suryawardani, Agung Suryawan Wiranatha, Christine Petr

Published in: Development of Tourism and the Hospitality Industry in Southeast Asia

Publisher: Springer Singapore

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Abstract

Bali has been known as one of the most popular tourist destinations in the world due to its cultural activities and natural scenery. Tourism has now become a driving force in the economic development of Bali Province and has become the leading economic sector in Bali’s economy. Assessing foreign tourists’ familiarity, satisfaction, motivation and perceptions of a destination regarding foreign tourists’ visit is really important as these aspects affect human behaviour which provide suggestions for increasing level of desire to learn, improve experience and enjoy activities effectively which leads people to choose and pursue certain goals when travelling. How to motivate and hold visitors’ attention throughout revisit is also important.
This chapter examines opinion of foreign tourists on accommodation and restaurant services, expectation and satisfaction level on whole trips, emotional experience and level of agreement on spending money to benefit Balinese people. The chapter also analyses relationship between variables, i.e. relationship between satisfaction, familiarity, motivation and perceptions of foreign tourists regarding the quality of products and services in Bali’s tourism and their willingness to spend money to benefit the Balinese people. A survey was undertaken in Bali on 600 foreign tourists. The results indicate that tourists who visit Bali are willing to spend money on local people and be a part of the system of Bali tourism in terms of maintaining sustainable tourism. Most of tourists are also willing to stay in villages and prefer authenticity of local products. Foreigners prefer to stay in locally decorated Balinese style facilities and are willing to give more money to be used for environmental protection in order to minimise negative impacts of tourism development in Bali as long as the mechanism is well organised. They would also love to live with the harmonious interaction with local Balinese people and willing to maintain cultural heritage of Bali.

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Metadata
Title
Factors Affecting Willingness of Foreign Tourists to Spend Money in Benefiting Local People
Authors
I Gusti Ayu Oka Suryawardani
Agung Suryawan Wiranatha
Christine Petr
Copyright Year
2016
Publisher
Springer Singapore
Book
Development of Tourism and the Hospitality Industry in Southeast Asia

Print ISBN: 978-981-287-605-8

Electronic ISBN: 978-981-287-606-5

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-981-287-606-5_2