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Towards Automated UI-Tests for Sensor-Based Mobile Applications Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Finding Target Users Interested in Regional Areas Using Online Advertising and Social Network Services

Authors : Jun Sasaki, Shizune Takahashi, Li Shuang, Issei Komatsu, Keizo Yamada, Masanori Takagi

Published in: Intelligent Software Methodologies, Tools and Techniques

Publisher: Springer International Publishing

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Abstract

There is a shift in the Japanese population from rural areas to urban areas. As a result, the economic power of rural areas is decreasing. Various combinations of information technology and tourism have been applied to preserve the historic and cultural heritage of rural areas with limited successes. One reason for this lack of success is that the relevant government or regional community does not concentrate on the target users who are interested in the area. This study proposes methods to discover the target users that are interested in regional areas. We find the target users via online advertising and social network services. The results show that our proposed methods are effective.

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previous chapter Accelerating Keyword Search for Big RDF Web Data on Many-Core Systems
next chapter Semi-automatic Detection of Sentiment Hashtags in Social Networks
Footnotes
1
CheekiTrip is an SNS developed by the Cheekit Incorporation. It provides a sharing service of check-in data among friends.
 
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Metadata
Title
Finding Target Users Interested in Regional Areas Using Online Advertising and Social Network Services
Authors
Jun Sasaki
Shizune Takahashi
Li Shuang
Issei Komatsu
Keizo Yamada
Masanori Takagi
Copyright Year
2015
Book
Intelligent Software Methodologies, Tools and Techniques

Print ISBN: 978-3-319-22688-0

Electronic ISBN: 978-3-319-22689-7

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-22689-7_15

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