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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Effect of Web Advertisement for Finding Target Users Interested in Rural Areas
verfasst von : Jun Sasaki, Issei Komatsu, Masanori Takagi, Keizo Yamada
Erschienen in: Intelligent Software Methodologies, Tools and Techniques
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Abstract
In Japan, the population flow into urban areas has seen the economic power of rural areas decrease. This has made it difficult for rural areas to maintain their historical and cultural heritage. Strategies combining information technology with tourism have been applied in many local areas, but the effects have not been remarkable. In this study, we aim to grow local charms buried within rural areas, and publicize them on a nationwide or worldwide scale using information systems. We develop systems for growing local charms, and discuss on issues for the systems to be used. We then propose a model to fine local charms in rural areas and to spread them by using web advertising and social network services. The effect of web advertising and the possibility of targeting users are further examined based on the experimental results.