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International Review on Public and Nonprofit Marketing
Published in: International Review on Public and Nonprofit Marketing 3/2018

27-08-2018 | Original Article

Fostering organizational change through co-production. Insights from an Italian experience

Authors: Rocco Palumbo, Stefania Vezzosi, Paola Picciolli, Alessandro Landini, Carmela Annarumma, Rosalba Manna

Published in: International Review on Public and Nonprofit Marketing | Issue 3/2018

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Abstract

Even though public service co-production is achieving a growing popularity among scholars and practitioners, there is limited evidence on its implications and consequences. To contribute in filling such a gap, this paper investigates the role of public service co-production in fostering organizational change. A descriptive case study approach was taken, concerning a group co-production experience targeted to the reorganization of primary school meal services in the Municipality of Quarrata, a medium-sized town established in Central Italy. A step-by-step approach was implemented to realize the full potential of public service co-production. Direct and indirect stakeholders were concomitantly involved in the reorganization of school meal services. Service co-production paved the way for several positive outcomes, including: increased user satisfaction, cost savings, greater social and environmental sustainability, and lower water footprint. The research findings suggested that public sector organizations need to perform as enablers of the co-producers’ sleeping resources, enacting a self-nourishing cycle of public value co-creation. The enhancement of the co-producing skills that are available in the community is a fundamental ingredient of the recipe for more effective and smooth processes of organizational change. This is one of the first attempts to examine the role of service co-production in promoting organizational change in public sector organizations.
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Metadata
Title
Fostering organizational change through co-production. Insights from an Italian experience
Authors
Rocco Palumbo
Stefania Vezzosi
Paola Picciolli
Alessandro Landini
Carmela Annarumma
Rosalba Manna
Publication date
27-08-2018
Publisher
Springer Berlin Heidelberg
Published in
International Review on Public and Nonprofit Marketing / Issue 3/2018
Print ISSN: 1865-1984
Electronic ISSN: 1865-1992
DOI
https://doi.org/10.1007/s12208-018-0205-7

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