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Published in:
1995 | OriginalPaper | Chapter
Further Research Issues and Conclusions
Authors : Steve Baron, Kim Harris
Published in: Services Marketing
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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As we stated at the beginning, our principal aim when writing this book was to present the reader with a concise summary of the issues, models and theories currently recognised as representing the subdiscipline of services marketing. We have included a bank of original case studies to give the reader the opportunity to explore how these issues, models and theories can be applied to a realistic business situation.