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Business & Information Systems Engineering

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01-08-2013 | Catchword

Gamification

Design of IT-Based Enhancing Services for Motivational Support and Behavioral Change

Authors: Dr. Ivo Blohm, Prof. Dr. Jan Marco Leimeister

Published in: Business & Information Systems Engineering | Issue 4/2013

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NikeFuel is the fuel of the Nike+ community.¹ A fuel that has made two million users burn more than 68 bn. calories and that proliferates with each kilometer. The athletic performance of Nike+ users is measured via sensors in Nike sports shoes and an Apple iPod or iPhone, documented on the Nike+platform and converted into NikeFuel. In doing so, users may visualize their progress, compare their performance with others, and obtain different status levels that reflect their athletic potential. For accomplishing particular milestones (e.g., 100 KM), users receive badges that can be shared in social networks, as successful activities in general, and be displayed in a virtual trophy cabinet. Using such IT-based mechanisms, Nike has transformed endurance sports into a “game”. This approach derives from the domain of game design and is called gamification – enriching products, services, and information systems with game-design elements in order to positively influence motivation, productivity, and behavior of users (Deterding et al. 2011, pp. 10–12; Huotari and Hamari 2012, pp. 19–20). …

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Title: Gamification
Design of IT-Based Enhancing Services for Motivational Support and Behavioral Change
Authors: Dr. Ivo Blohm
Prof. Dr. Jan Marco Leimeister
Publication date: 01-08-2013
Publisher: Springer Fachmedien Wiesbaden
Published in: Business & Information Systems Engineering / Issue 4/2013
Print ISSN: 2363-7005
Electronic ISSN: 1867-0202
DOI: https://doi.org/10.1007/s12599-013-0273-5

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