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Journal of Geographical Systems

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01-06-2011 | Original Article

Geodemographics as a tool for targeting neighbourhoods in public health campaigns

Authors: Jakob Petersen, Maurizio Gibin, Paul Longley, Pablo Mateos, Philip Atkinson, David Ashby

Published in: Journal of Geographical Systems | Issue 2/2011

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Abstract

Geodemographics offers the prospects of integrating, modelling and mapping health care needs and other health indicators that are useful for targeting neighbourhoods in public health campaigns. Yet reports about this application domain has to date been sporadic. The purpose of this paper is to examine the potential of a bespoke geodemographic system for neighbourhood targeting in an inner city public health authority, Southwark Primary Care Trust, London. This system, the London Output Area Classification (LOAC), is compared to six other geodemographic systems from both governmental and commercial sources. The paper proposes two new indicators for assessing the performance of geodemographic systems for neighbourhood targeting based on local hospital demand data. The paper also analyses and discusses the utility of age- and sex standardisation of geodemographic profiles of health care demand.

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A patient is here defined as anyone currently registered with a GP practice in the borough.

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Title: Geodemographics as a tool for targeting neighbourhoods in public health campaigns
Authors: Jakob Petersen
Maurizio Gibin
Paul Longley
Pablo Mateos
Philip Atkinson
David Ashby
Publication date: 01-06-2011
Publisher: Springer-Verlag
Published in: Journal of Geographical Systems / Issue 2/2011
Print ISSN: 1435-5930
Electronic ISSN: 1435-5949
DOI: https://doi.org/10.1007/s10109-010-0113-9

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