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4. Geschäftssysteme und Benchmarks im E-Commerce

  • 2018
  • OriginalPaper
  • Chapter
Published in:
Author
Gerrit Heinemann
Published in
Der neue Online-Handel
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Der Ausgestaltung des Geschäftssystems kommt eine Schlüsselrolle im Online-Handel zu. Sie ist auch Basis für Kanalexzellenz, die erfolgreiche Online-Händler auszeichnet. Diese sind in der Lage, mit ihren Leistungen im E-Commerce den Benchmark zu setzen, und nutzen alle Möglichkeiten der modernen Interaktion. Insgesamt sind acht zentrale Erfolgsfaktoren für das Vorliegen von Web-Exzellenz im B2C zu beachten. Eine große Herausforderung spielt jedoch zunehmend die Nachhaltigkeit der Erfolgsfaktoren, da der Wettbewerb sich immer schneller anpasst.

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previous chapter Formen des Online-Handels
next chapter Best Practices für Web-Exzellenz im Online-Handel
Title
Geschäftssysteme und Benchmarks im E-Commerce
Author
Gerrit Heinemann
Copyright Year
2018
Book
Der neue Online-Handel

Print ISBN: 978-3-658-20353-5

Electronic ISBN: 978-3-658-20354-2

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-658-20354-2_4