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Business & Information Systems Engineering

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01-02-2009 | BISE – State of the Art

Google: The World’s First Information Utility?

Authors: Rex Chen, PhD Candidate, Prof. Kenneth L. Kraemer, Prakul Sharma

Published in: Business & Information Systems Engineering | Issue 1/2009

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Abstract

In only ten years, Google has achieved remarkable success from online search-based advertising. Its search engine is dominant, and its IT infrastructure is the most powerful computing system in the world running on over one million computers and serving more than one billion users globally. Google makes money by using its search engine to deliver online advertising alongside responses to user searches for information, goods, maps, directions, and a host of other services. Its capabilities make it likely to become the world’s first information utility – a concept similar to electric utilities that provide services to many corporations and individuals alike. Constant innovation is the key to Google’s success and offers lessons for other companies: hire talented people, have them work in small teams, and give them freedom to excel, but use a rigorous data-based approach to evaluating results and making course adjustments.

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Google currently charges for premium services such as Google Earth Pro and Google SketchUp Pro.

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Title: Google: The World’s First Information Utility?
Authors: Rex Chen, PhD Candidate
Prof. Kenneth L. Kraemer
Prakul Sharma
Publication date: 01-02-2009
Publisher: SP Gabler Verlag
Published in: Business & Information Systems Engineering / Issue 1/2009
Print ISSN: 2363-7005
Electronic ISSN: 1867-0202
DOI: https://doi.org/10.1007/s12599-008-0011-6

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