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Published in:
2016 | OriginalPaper | Chapter
6. Graham McCallum: Executive Creative Director of Kemistry
Author : Iain Macdonald
Published in: Hybrid Practices in Moving Image Design
Publisher: Springer International Publishing
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Abstract
McCallum’s long career covers the most radical and challenging developments in television graphic design: the introduction of colour, video and digital technology. He moves with the times, and his inquisitive exploration of materials and processes are fuelled by his creative and intellectual curiosity as a designer. McCallum’s perspective is rare, and he provides an eloquent critique of the business and moving image culture. McCallum has gone further than many to raise the public awareness and status of design through his gallery in Shoreditch, London. The Kemistry Gallery sits beneath his design studio offices and offers a window to contemporary graphic designers, as well as celebrating some of the legends of the last 50 years, himself included.