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2016 | OriginalPaper | Chapter

5. Political Economy: Conditions of Production

Author : Iain Macdonald

Published in: Hybrid Practices in Moving Image Design

Publisher: Springer International Publishing

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Abstract

Using his own experience as a witness and participant in the convulsion that the BBC, and specifically the BBC Graphic Design department, underwent, Macdonald aims to illuminate the cultural change to the creative industries in many advanced industrialised countries that has occurred over the last 20 years. Many industries in the past have undergone similar ruptures and transformations and they will again in the future. Macdonald hopes to draw lessons from an analysis of television graphic design using examples of work that can point out the attributes and skills that a new designer across the globe will need to have and obtain in order to withstand future industrial and cultural changes.

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previous chapter Hybrid Futures in Art & Design Education
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Footnotes
1
All images used with permission: author, Kemistry/McCallum, No Brain, Dyer, MOMOCO.
 
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Metadata
Title
Political Economy: Conditions of Production
Author
Iain Macdonald
Copyright Year
2016
Book
Hybrid Practices in Moving Image Design

Print ISBN: 978-3-319-41374-7

Electronic ISBN: 978-3-319-41375-4

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-41375-4_5