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2021 | OriginalPaper | Chapter

19. Happy Laundry Services: What Next?

Authors : Rajeev Verma, Pável Reyes-Mercado

Published in: Entrepreneurship and Regional Development

Publisher: Springer International Publishing

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Abstract

This case deals with the managerial dilemma of whether franchising a well performing family business will give you better results or leveraging on existing expansion potential is a good idea. The dilemma takes place in a context of almost unattended professional washing services, Happy Laundry Services Pvt. Ltd. and their unique value proposition of express delivery time and eco-friendly packaging, that appeals the mid segments in an emerging market such as India.

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Approximately 32.84 billion USD at the Exchange rate 1USD = 67 INR.

Approximately 0.6 million USD at the exchange rate 1USD = 67 INR.

Company sources.

“Smart Home Market in India growing steadily”, http://www.mobilityindia.com/smart-home-market-in-india-growing-steadily/, 27 July 2017.

López-Bayón, S., & López-Fernández, B. (2016). Partner empowerment and relationship failure in franchising. Journal of Small Business Management, 54(4), 1059–1079.CrossRef

Crunchbase. (2018). https://www.crunchbase.com/hub/startups-founded-in-2018https://www.crunchbase.com/hub/startups-founded-in-2018.

Fast Company. (2014). https://www.fastcompany.com/most-innovative-companies/2014.

INC42. (2016). https://inc42.com/resources/startup-bubble-bust/.

Title: Happy Laundry Services: What Next?
Authors: Rajeev Verma
Pável Reyes-Mercado
Publisher: Springer International Publishing
Book: Entrepreneurship and Regional Development
Print ISBN: 978-3-030-45520-0

Electronic ISBN: 978-3-030-45521-7

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-3-030-45521-7_19