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2024 | OriginalPaper | Chapter

Harnessing Machine Learning to Optimize Customer Relations: A Data-Driven Approach

Authors : Santosh Kumar, Priti Verma, Dhaarna Singh Rathore, Richa Pandey, Gunjan Chhabra

Published in: Micro-Electronics and Telecommunication Engineering

Publisher: Springer Nature Singapore

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Abstract

In today’s competitive business landscape, optimizing customer relations is paramount for sustained success. Harnessing the power of machine learning, this research presents a data-driven approach to achieve this objective. By leveraging three prominent algorithms, namely Linear Regression (LR), decision tree (DT), and support vector machine (SVM), customer behavior patterns are identified and analyzed. Through the systematic examination of vast datasets, this study attains an impressive accuracy of 95%. The findings showcase the potential of machine learning in enhancing customer relations, enabling businesses to make more informed decisions, tailor personalized experiences, and foster long-lasting customer loyalty. This data-driven approach promises to revolutionize CRM strategies, propelling enterprises toward unparalleled growth and success.

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Metadata
Title
Harnessing Machine Learning to Optimize Customer Relations: A Data-Driven Approach
Authors
Santosh Kumar
Priti Verma
Dhaarna Singh Rathore
Richa Pandey
Gunjan Chhabra
Copyright Year
2024
Publisher
Springer Nature Singapore
Book
Micro-Electronics and Telecommunication Engineering

Print ISBN: 978-981-9995-61-5

Electronic ISBN: 978-981-9995-62-2

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-981-99-9562-2_36