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2016 | OriginalPaper | Chapter

4. Hedonic Shopping Motivation: Does It Really Matter?

Authors : Tjong Budisantoso, Abhishek Bhati, Adrian Bradshaw, Chun Meng Tang

Published in: Development of Tourism and the Hospitality Industry in Southeast Asia

Publisher: Springer Singapore

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Abstract

In this chapter we intend to investigate the relationship between hedonic shopping motivation, shopping experience and retail outcome. The study is conducted in Surabaya, Indonesia. Three hundred and thirty shoppers participated in the study. The study found significant relationship between interior and layout and adventure motivation, interior and layout and social motivation, social factor and social motivation and social factor and idea motivation, service quality and interior and layout and social factor, shopping satisfaction and service quality and repatronage intention and shopping satisfaction.

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Title: Hedonic Shopping Motivation: Does It Really Matter?
Authors: Tjong Budisantoso
Abhishek Bhati
Adrian Bradshaw
Chun Meng Tang
Publisher: Springer Singapore
Book: Development of Tourism and the Hospitality Industry in Southeast Asia
Print ISBN: 978-981-287-605-8

Electronic ISBN: 978-981-287-606-5

Copyright Year: 2016
DOI: https://doi.org/10.1007/978-981-287-606-5_4