Skip to main content
Top
Published in: Philosophy of Management 3/2016

01-11-2016

Heidegger’s Critique of Technology and the Contemporary Return to Artisan Business Activity

Authors: Eleanor Helms, John Dobson

Published in: Philosophy of Management | Issue 3/2016

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

So far aesthetics has played a limited role in our understanding of business activity, focused mainly on evaluating product quality and the character qualities (virtues) of the firm that produced them We draw on Heidegger’s fuller account of aesthetic value to show how a firm—like a work of art – can disclose the way human projects and technologies are already at work in a given context. In this way, we show that firms play an essential role in human self-understanding—a role that Heidegger assigns primarily to works of art. We then apply the Heideggerian approach to the contemporary turn to artisanal products such as personalized handcrafts, craft beer and the “third wave” coffee movement.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Footnotes
1
See “R.I.P. British Airways’ funky tailfins,” BBC News, May 11 2001, http://​news.​bbc.​co.​uk/​2/​hi/​uk_​news/​1325127.​stm and Ray Massey, “To fly. To Serve: British Airways relaunches itself with new slogan that nods to its imperial origins,” September 20, 2011. http://​www.​dailymail.​co.​uk/​news/​article-2039678/​British-Airways-relaunches-new-slogan-nods-imperial-origins.​html#ixzz3nKxTC6Hq
 
2
British Airway’s has advertised itself as the “world’s favorite airline.” See for example Mansell, Warwick “Union Jack is back on the world’s favourite airline”. The Independent, June 7, 1999 and Ray Massey, “To fly. To Serve: British Airways relaunches itself with new slogan that nods to its imperial origins,” September 20, 2011.
 
3
“R.I.P. British Airways’ funky tailfins,” BBC News, May 11 2001, http://​news.​bbc.​co.​uk/​2/​hi/​uk_​news/​1325127.​stm.
 
5
United States Department of Agriculture Economic Research Service, “Retail Trends,” May 11, 2015, http://​www.​ers.​usda.​gov/​topics/​food-markets-prices/​retailing-wholesaling/​retail-trends.​aspx
 
6
Press release are available at http://​thehappyeggco.​com/​news/​.
 
8
The Happy Egg Co. dedicates a portion of its website to educating consumers about differences among terms including “organic,” “cage free,” and “free range.” (www.​thehappyeggco.​com)
 
10
“Handmade” is now one of the main searchable categories at Amazon.com, currently placed at the top above “All Departments.” See www.​amazon.​com. The category was advertised publicly to Amazon members on October 8, 2015.
 
Literature
go back to reference Badiou, Alain. 2001. Ethics: An Essay on the Understanding of Evil (trans: Hallward, P.). New York: Verso. Badiou, Alain. 2001. Ethics: An Essay on the Understanding of Evil (trans: Hallward, P.). New York: Verso.
go back to reference Carrol, S., and A. Swaminathan. 2000. Why the microbrewery movement? Organizational dynamics of resource partitioning in the U.S. brewing industry. American Journal of Sociology 106(3): 715–762.CrossRef Carrol, S., and A. Swaminathan. 2000. Why the microbrewery movement? Organizational dynamics of resource partitioning in the U.S. brewing industry. American Journal of Sociology 106(3): 715–762.CrossRef
go back to reference Cazeaux, C. 2000. The continental aesthetics reader. London: Routledge. Cazeaux, C. 2000. The continental aesthetics reader. London: Routledge.
go back to reference Cummings, S. 2000. Resurfacing an aesthetics of existence as an alternative to business ethics. In The aesthetics of organization, ed. Linstead and Hopfl. New York: Sage. Cummings, S. 2000. Resurfacing an aesthetics of existence as an alternative to business ethics. In The aesthetics of organization, ed. Linstead and Hopfl. New York: Sage.
go back to reference Dobson, J. 2006. Aesthetics as a foundation for business activity. Journal of Business Ethics 72: 41–46.CrossRef Dobson, J. 2006. Aesthetics as a foundation for business activity. Journal of Business Ethics 72: 41–46.CrossRef
go back to reference Dobson, J. 2010. Aesthetic style as a postructural business ethic. Journal of Business Ethics 93: 393–400.CrossRef Dobson, J. 2010. Aesthetic style as a postructural business ethic. Journal of Business Ethics 93: 393–400.CrossRef
go back to reference Dobson, John and Eleanor Helms. 2014. “Heroic business ethics”, Business and Professional Journal, (forthcoming). Dobson, John and Eleanor Helms. 2014. “Heroic business ethics”, Business and Professional Journal, (forthcoming).
go back to reference Engelbrecht, S. 2012. Radical business ethics: a critical and postmetaphysical manifesto. Business Ethics: A European Review 21(4): 339–351.CrossRef Engelbrecht, S. 2012. Radical business ethics: a critical and postmetaphysical manifesto. Business Ethics: A European Review 21(4): 339–351.CrossRef
go back to reference Foltz, B. 1995. Inhabiting the earth: Heidegger, environmantal ethics, and the metaphysics of nature. New York: Humanity Books. Foltz, B. 1995. Inhabiting the earth: Heidegger, environmantal ethics, and the metaphysics of nature. New York: Humanity Books.
go back to reference Genette, G. 1999. The aesthetic relation. London: Cornell University Press. Genette, G. 1999. The aesthetic relation. London: Cornell University Press.
go back to reference Guillet de Monthoux, P. 2004. The art firm. Stanford: Stanford University Press (Stanford Business Books). Guillet de Monthoux, P. 2004. The art firm. Stanford: Stanford University Press (Stanford Business Books).
go back to reference Heidegger, Martin, [1927] 2008, Being and Time, trans. John Macquarrie and Edward Robinson, New York: Harper Collins. Heidegger, Martin, [1927] 2008, Being and Time, trans. John Macquarrie and Edward Robinson, New York: Harper Collins.
go back to reference Heidegger, Martin. [1930] 2000, Introduction to Metaphysics. Trans. G. Fried and R. Polt, New Haven: Yale University. Heidegger, Martin. [1930] 2000, Introduction to Metaphysics. Trans. G. Fried and R. Polt, New Haven: Yale University.
go back to reference Heidegger, Martin. [1946] 2001, Poetry, Language, Thought (PLT). Trans. A. Hofstadter. New York: Harper Collins. Heidegger, Martin. [1946] 2001, Poetry, Language, Thought (PLT). Trans. A. Hofstadter. New York: Harper Collins.
go back to reference Heidegger, Martin. [1952] 2013, “The Question Concerning Technology” (QCT), in The Question Concerning Technology and Other Essays, New York: Harper Collins. Heidegger, Martin. [1952] 2013, “The Question Concerning Technology” (QCT), in The Question Concerning Technology and Other Essays, New York: Harper Collins.
go back to reference Kant, Immanuel. [1790] 1987. Critique of Judgment (trans: Pluhar, W). Indianapolis: Hackett Publishing. Kant, Immanuel. [1790] 1987. Critique of Judgment (trans: Pluhar, W). Indianapolis: Hackett Publishing.
go back to reference Klein, S. 2011. Platonic reflections on global business ethics. Business and Professional Ethics Journal 30(1–2): 137–173.CrossRef Klein, S. 2011. Platonic reflections on global business ethics. Business and Professional Ethics Journal 30(1–2): 137–173.CrossRef
go back to reference MacIntyre, A. 1984. After virtue. Notre Dame: University of Notre Dame Press. MacIntyre, A. 1984. After virtue. Notre Dame: University of Notre Dame Press.
go back to reference Martinez, Steve. 2010. Local Food Systems: Concepts, Impacts and Issues, United States Department of Agriculture: Economic Research Report Number 97. Martinez, Steve. 2010. Local Food Systems: Concepts, Impacts and Issues, United States Department of Agriculture: Economic Research Report Number 97.
go back to reference Moore, G. 2005. Humanizing business: a modern virtue ethics approach. Business Ethics Quarterly 15(2): 237–255.CrossRef Moore, G. 2005. Humanizing business: a modern virtue ethics approach. Business Ethics Quarterly 15(2): 237–255.CrossRef
go back to reference Postrel, V. 2003. The substance of style. New York: Harper Collins. Postrel, V. 2003. The substance of style. New York: Harper Collins.
go back to reference Randall, D.C. 2005. An exploration of the potential for growth of the fair trade market: three cases of craft organizations. Journal of Business Ethics 56: 55–67.CrossRef Randall, D.C. 2005. An exploration of the potential for growth of the fair trade market: three cases of craft organizations. Journal of Business Ethics 56: 55–67.CrossRef
go back to reference Rilke, R. M. quoted in Heidegger in “What are Poets For?” (1946), in Poetry, Language, Thought. Translated by Albert Hofstadter. Harper Collins: New York (2001) pp. 110–111. Rilke, R. M. quoted in Heidegger in “What are Poets For?” (1946), in Poetry, Language, Thought. Translated by Albert Hofstadter. Harper Collins: New York (2001) pp. 110–111.
Metadata
Title
Heidegger’s Critique of Technology and the Contemporary Return to Artisan Business Activity
Authors
Eleanor Helms
John Dobson
Publication date
01-11-2016
Publisher
Springer International Publishing
Published in
Philosophy of Management / Issue 3/2016
Print ISSN: 1740-3812
Electronic ISSN: 2052-9597
DOI
https://doi.org/10.1007/s40926-016-0025-y

Other articles of this Issue 3/2016

Philosophy of Management 3/2016 Go to the issue